Radico crafts ‘Happiness in a Bottle’

Radico crafts ‘Happiness in a Bottle’

Radico Khaitan, the maker of Jaisalmer Indian craft gin, launched its latest addition to the super-premium product portfolio. ‘Happiness in a Bottle: A Happily Crafted Gin’, is meticulously crafted to infuse every sip with joy and happiness, combining vibrant colours, delightful flavours, and an innovative blend of botanicals.

The ‘Happiness in a Bottle’ collection showcases three enchanting variants: Joy of Juniper, Joy of Pink and Joy of Citrus. Each variant embodies a distinct character, offering a sensational flavour experience that leaves a lasting impression on the palate.

At the heart of these variants lies a carefully curated selection of 15 botanicals, including juniper, angelica and coriander. A stand-out ingredient across all variants is ashwagandha, a renowned herb celebrated for its vitality and mood-enhancing properties.

‘Joy of Juniper’ has a juniper-forward flavour profile with ashwagandha. ‘Joy of Pink’ combines the exquisite flavours of strawberry, pink grapefruit, lychees, rose petals, pink pepper, hibiscus flower, ashwagandha and cinnamon.

Joy of Citrus’ is crafted with Gandharaj lemon, grapefruit, lemon leaf, ashwagandha and juniper berries. The burst of citrus flavours creates an experience that embodies the joy of sunshine and vitality.

‘Happiness in a Bottle: A Happily Crafted Gin’ is available in select retail outlets in Rajasthan, Delhi, Haryana, Goa and Karnataka in the first phase of its launch. The gin comes in 180 ml (Rs 500 to Rs 550) and 750 ml (Rs 2000 to Rs 2,200) bottles.